Designing Brand IdentityRecommendations
About the book
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.
People recommending Designing Brand Identity
What readers say about ‘Designing Brand Identity’
Patrick Collison on Designing Brand Identity
“"It's excellent: exceptionally data-rich and comprehensive."”
Jack Ma on Designing Brand Identity
“Jack Ma always carries a copy of this book.”
