InfluenceRecommendations
About the book
The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!
In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts.
People recommending Influence
What readers say about ‘Influence’
Tobi Lütke on Influence
“"The most mind-bending book you can imagine, because it essentially taught you always humans are flawed and influential."”
Charlie Munger on Influence
“Charlie Munger recommended this book in the "Poor Charlie's Almanack" book.”
James Clear on Influence
“"[One of] the 10 best nonfiction books of all-time."”
Scott Adams on Influence
“"100 percent of effective people seem to have read [this book]. In fact, it’s one of those things that when I meet somebody and they’re operating at a pretty high level, if you mention [this book], they’ve all read it."”
Andrew Wilkinson on Influence
“"[One of] my most recommended business books."”
Adam Robinson on Influence
“Adam Robinson mentioned this book on "The Tim Ferriss Show" podcast.”
Noah Kagan on Influence
“"People can be influenced in their behaviors by many different tactics."”
Patrick O'Shaughnessy on Influence
“Patrick O'Shaughnessy recommended this book on a blog post.”
Michael Hyatt on Influence
“Michael Hyatt recommended this book on his website.”
Ramit Sethi on Influence
“Ramit Sethi mentioned this book on "The Tim Ferriss Show" podcast.”
Samy Kamkar on Influence
“"I love it because it was a very systematic and analytical approach to the most common ways that human being have been known to be influenced and persuaded to do something."”
