Ogilvy on AdvertisingRecommendations
About the book
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy—and get people to read it
- Eighteen miracles of research
- What advertising can do for charities
And much, much more.
People recommending Ogilvy on Advertising
What readers say about ‘Ogilvy on Advertising’
Ev Williams on Ogilvy on Advertising
“On the "books read" section of Ev Williams' GoodReads profile.”
Neville Medhora on Ogilvy on Advertising
“"Written directly by the guy who started the famed Ogilvy and Mather advertising firm in New York (which “Mad Men” is based off of)."”
Noah Kagan on Ogilvy on Advertising
“Noah Kagan recommended this book in the "Tools of Titans" book.”
