The Humane EconomyRecommendations

A frontline perspective of how conscience and innovation are driving a revolution in business that is permanently transforming how we treat animals and produce riches comes from the leader of one of the world's most influential animal-protection organizations. Entrepreneurs, Fortune 500 CEOs, world-class scientists, a new generation of political leaders, and, most importantly, consumers are driving the booming, unstoppable rise of the "humane economy," according to Wayne Pacelle of the Humane Society of the United States. According to Pacelle, any firm based on animal mistreatment is ripe for upheaval. Indeed, this far-reaching transformation in food and agriculture, pharmaceutical, chemical, and cosmetics industries, film, television, and live entertainment; tourism and wildlife management; the pet trade for dogs and cats and exotic wildlife; and fur and leather fashions has and will continue to affect each of us.

It has the potential to alleviate or eliminate the suffering of billions of beings while allowing companies that are connected with their consumers' greatest instincts and beliefs to thrive. With a visit to Hampton Creek, the developers of a plant-based egg alternative and the world's fastest-growing food company ever, Pacelle demonstrates how the cruelties of industrial chicken rearing are swiftly becoming outdated. From Petco and PetSmart, which have turned the traditional pet store model on its head by forswearing puppy mill suppliers in favor of shelter dogs; to John Paul Mitchell Systems, the Body Shop, and Lush, which use safe ingredients instead of animal tests for their cosmetics; to major food retailers like Whole Foods, and even Costco and Walmart, which are embracing this economic transformation, Pacelle tells the stories of how established companies are joining in.