The Power of PersuasionRecommendations

An interesting, easy-to-read examination of the sophisticated persuasive techniques we meet in a variety of circumstances. From television to telemarketing, self-deception to death cults, Levine examines all of the ways humans try to persuade one another—and how and why they work (or don't). You'll know where to look the next time you're perplexed as to why you paid $50 for a medallion commemorating the Friends series finale.