The Power of SmallRecommendations
About the book
With a bold and counterintuitive book about the value of sweating the small stuff in our lives and careers, the writers of the national bestseller The Power of Nice take on conventional wisdom once again. According to Linda Kaplan Thaler and Robin Koval, our simplest actions and gestures frequently have an outsized impact on our most important goals. Did you double-check your presentation one final time, or did you wait in the elevator for someone you didn't know? Going the extra mile for a client, customer, family member, or friend demonstrates our talent, personality, and motivations to others. After all, if we can't handle the little things, how can we be trusted to deliver when it counts most?
Bigger isn't necessarily better in today's hard times. In reality, it's typically the small measures that lead us to a true competitive advantage. The actual key to advancing in life and work is to refocus our attention on the minor details that, if overlooked, might derail a multimillion-dollar ad campaign or jeopardize your most critical relationships. Kaplan Thaler and Koval demonstrate how to get more of what you want for a lot less money than you might think.
The Power of Small explains how we can all harness the power of small to better and reinvent our lives in the same exciting, story-driven format that made The Power of Nice the go-to book for finishing first. It's the ultimate guide to enlarging your horizons by narrowing your outlook.
Start small and move forward!
People recommending The Power of Small
What readers say about ‘The Power of Small’
Tom Peters on The Power of Small
“"Wow! She built a large ad agency from scratch and is in the Advertising Hall of Fame."”
























