Julie Ricebook recommendations

Julie Rice on Setting the Table
"We did a lot of reading [this book] at SoulCycle."

Julie Rice on Start with Why
"So important, because people understanding why you do something, not what you are doing, is really what makes or breaks a brand."

Julie Rice on Delivering Happiness
"[At SoulCycle] we’re all big fans of [this book]."

Julie Rice on Getting the Love You Want
"I definitely give people a lot of people [this book]."